GGR to NDC

 Introduction Online reviews give businesses with strategic insight that is critical for pricing setting, demand forecasting, product quality evaluation, and customer relationship management. However, fully using the strategic potential of online reviews is dependent on the underlying IT infrastructure. IT systems, according to Bharadwaj (2000), "such as groupware and expert systems, when supplied with firm-specific information and insights, are turned into specialized assets that are practically hard to copy by rivals" (p. 175). Following Bharadwaj, we argue that when stocked with online evaluations, review systems represent specialized assets in the form of the (reviewing) customers' experiences and expertise. According to the resource-based theory of the company (Barney, 1991), review systems meet the required requirement of representing a valuable, uncommon, unique, and non-substitutable resource to the business, with which it may gain a competitive advantage. 1 As a ...

 Slots Academy iGaming review platform project  Abstract: Because online reviews influence customers' buying choices in a significant way, e-commerce platforms are deliberately using review systems to gain a competitive edge over their competitors. The strategic potential, on the other hand, can only be realized if the review system is established in an acceptable manner. There has not yet been a comprehensive review article that summarizes and synthesizes the research on the design of review systems and the consequences of design decisions. By offering a scoping review, we want to bridge the gap between the two parties. For the purposes of this synthesis, we propose that the design of review systems moderates both the effect of online reviews on economic outcomes and the variables that influence how and when reviews are generated. Following a review of existing research results, we identify research gaps and propose a study agenda that focuses on three important themes: desi...

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